ANALISIS STRATEGI BAURAN PROMOSI DAN STRATEGI SALURAN DISTRIBUSI PADA UNIT KELOLA ARCHIPELAGO INTERNATIONAL PADA SITUASI PANDEMI COVID-19 KOTA DENPASAR, BALI

The objectives of this study are (1) to analyze the marketing promotion strategy hotel products carried out by Aston Denpasar, Neo Quest Denpasar during covid-19 pandemic, (2) distribution channel (3) To determine right and covid 19 pandemic. This research uses qualitative research. Data analysis SWOT where is a tool used compile company's strategic factors. results study. three hotels carry same promotional mix, namely personal selling, advertising, sales publicity strategies. Hotels determines best for its meet customer needs. Consumer needs direct through wholesale agents. mix recommendation swot in growth horizontal integration.